Photo: Joe Raedle / Getty Images News / Getty Images
Cracker Barrel has decided to revert to its original "Old Timer" logo after customer backlash against a recent redesign. The restaurant chain announced on Tuesday (August 26) that it would scrap the new minimalist logo introduced earlier this month. The decision followed widespread criticism from customers and conservative media figures, including President Donald Trump, who urged the company to return to its roots.
The new logo, which featured a gold shield and text-only design, was part of a larger brand refresh. However, the change sparked immediate backlash, with critics accusing Cracker Barrel of abandoning its traditional aesthetic. The backlash also impacted the company's stock, which dropped significantly after the new logo's unveiling.
In response to the criticism, Cracker Barrel issued a statement expressing gratitude for customer feedback and reaffirming its commitment to its core values of "hard work, family, and scratch-cooked food." The company emphasized that the "Old Timer" logo, featuring the iconic image of a man sitting next to a barrel, will remain a key part of its branding.
President Donald Trump congratulated Cracker Barrel on the decision, stating on social media that the move would make customers happy again. The company also acknowledged that while it won't always get everything right the first time, it remains committed to listening to its guests and employees.